Events and festivals generate a lot of waste in terms of papers and other materials. Again, organizing non-green events is not only costly, but also damages the environment as a whole. It is in this context that millions of event organizers worldwide are trying to find out ways to make their events greener. Organizing a greener event will benefit all – organizers, attendees, and most importantly, the planet Earth.
I have shared with you 5 suggestions to help you organize a greener event.
Raise Awareness among Your Attendees
Explain the importance of hosting a greener event to your attendees. Educate your attendees about the benefits of incorporating social values and green lifestyle to your event. You can arrange an event in support of the most-talked after ecological causes, such as global warming or noise and water pollutions. Your event participants will happily support your cause, as an ecological imbalance will affect every living being on earth. You can also organize a green fundraising event and, in this way, raise lump sum amount of money to meet your immediate business needs!
Promote Your Events Online
Organizations use several promotional tactics to get maximum attendance at their events and festivals. Companies send invitations to their target audience, give advertisements on newspapers, and offer strategically placed billboards to catch the attention of the potential clients. Online marketing offers you a great scope to publicize your conferences and meetings on social networking websites, such as Facebook, Twitter, Google Plus, and LinkedIn. An event organizing company can keep a track on the number of people visiting their online event pages,virtual roundtables as well as produce online sales and other marketing reports instantly.
Send Emails Instead of Paper-based Letters
Sending invitations via emails instead of handwritten, paper-based letters help in making your event greener. Writing emails is not only cost-effective, but also reduces the amount of paper consumption in daily life. Another major advantage of using emails is that you will instantly get confirmation of email delivery unlike in the case of using post. Provide a back link of your company website in the emails that you intend to send to your customers. It will allow your customers to readily visit your company website to check out all your latest posted news and offerings.
Embrace the Process of Online Registration
It is best to opt for an online registration process than to manually collect all registrants’ details. The Cloud-based registration software is easy to use, can be customized anytime by the event organizer, and is easily accessible from any corner of the world.
Use Eco-friendly Equipment
Event organizing companies should try to use items that can be reused in the future events as well. For example, instead of using printed registration forms, you can opt for the online registration software to streamline and automate the process of signing up attendees.
In addition to the 5 suggestions of hosting a greener event provided above, you can also choose an environment-friendly venue to arrange your next event. Select a hotel with necessary environmental certification and that has good public transportation link. Moreover, try to host an event during daytime to cut down your electricity need.